{"id":2721,"date":"2023-08-09T09:00:00","date_gmt":"2023-08-09T07:00:00","guid":{"rendered":"https:\/\/www.classengroup.com\/?p=2721"},"modified":"2023-08-14T15:31:47","modified_gmt":"2023-08-14T13:31:47","slug":"broad-alliance-launched-for-pvc-alternatives","status":"publish","type":"post","link":"https:\/\/www.classengroup.com\/fr\/breite-allianz-fuer-pvc-alternativen-gestartet\/","title":{"rendered":"Broad alliance launched for PVC alternatives"},"content":{"rendered":"<h2 class=\"wp-block-heading translation-block\">BRAUNGART EPEA and CLASSEN Group aim to further establish CERAMIN<sup>\u00ae<\/sup>and other healthy living building materials<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kaisersesch\/Hamburg, 09. August 2023. \u201cPVC ist kein Material der Zukunft und die PVC-Produktion und -Verwendung sollte lieber gestern als heute eingestellt werden\u201d. Mit diesem klaren Befund leitet Cradle-To-Cradle Pionier Prof. Dr. Michael Braungart seinen Zwischenbericht zur Zusammenarbeit der BRAUNGART EPEA \u2013 Internationale Umweltforschung GmbH und der CLASSEN Gruppe ein. Vor dem Hintergrund des nahenden PVC-Verbots im Rahmen des Green Deals und der REACH Verordnung der Europ\u00e4ischen Union r\u00fccken Materialien, Produkte und Prozesse in den Fokus, die f\u00fcr die Kreislaufwirtschaft geeignet und weder f\u00fcr Mensch noch Umwelt sch\u00e4dlich sind. Der von der CLASSEN Gruppe entwickelte PVC-freie Werkstoff CERAMIN<sup>\u00ae<\/sup> ist aufgrund seiner Recyclingf\u00e4higkeit und Wohngesundheit nach Einsch\u00e4tzung von Braungart von herausragendem Interesse f\u00fcr die gesamte Bodenbelagsbranche, die bis dato die Baubranche und den Markt in weiten Teilen immer noch mit PVC in Design- und Vinylb\u00f6den in gro\u00dfem Stil beliefert. Im Rahmen einer breiten Allianz, zu der k\u00fcnftig weitere Unternehmen geh\u00f6ren werden, die ebenfalls auf den Einsatz von PVC verzichten, soll vor allem Polypropylen (PP) als gleichwertige, vor allem aber wohngesunde Alternative zu PVC weiter etabliert werden. Die bereits angesto\u00dfene Cradle-To-Cradle Zertifizierung von CERAMIN<sup>\u00ae<\/sup> ist dabei ein erster Schritt.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.classengroup.com\/wp-content\/uploads\/2023\/08\/230622_gruppenfoto_braungart_wendel_quervel-7401311-Kopie-1024x683.jpg\" alt=\"Bild: Sebastian Wendel, C\u00e9line Quervel, Prof. Braungart (v.l.n.r.)\" class=\"wp-image-2722\" srcset=\"https:\/\/www.classengroup.com\/wp-content\/uploads\/2023\/08\/230622_gruppenfoto_braungart_wendel_quervel-7401311-Kopie-1024x683.jpg 1024w, https:\/\/www.classengroup.com\/wp-content\/uploads\/2023\/08\/230622_gruppenfoto_braungart_wendel_quervel-7401311-Kopie-300x200.jpg 300w, https:\/\/www.classengroup.com\/wp-content\/uploads\/2023\/08\/230622_gruppenfoto_braungart_wendel_quervel-7401311-Kopie-768x512.jpg 768w, https:\/\/www.classengroup.com\/wp-content\/uploads\/2023\/08\/230622_gruppenfoto_braungart_wendel_quervel-7401311-Kopie-1536x1024.jpg 1536w, https:\/\/www.classengroup.com\/wp-content\/uploads\/2023\/08\/230622_gruppenfoto_braungart_wendel_quervel-7401311-Kopie-2048x1366.jpg 2048w, https:\/\/www.classengroup.com\/wp-content\/uploads\/2023\/08\/230622_gruppenfoto_braungart_wendel_quervel-7401311-Kopie-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Prof. Dr. Michael Braungart was awarded the Honorary Prize of the German Sustainability Award just last fall and has long been regarded as a thought leader in eco-design, waste avoidance and the circular economy. With his Environmental Protection Encouragement Agency (EPEA for short), founded more than 30 years ago, he co-founded the Cradle-To-Cradle concept with William McDonough. The concept includes a continuous and consistent cycle management. It describes the safe and basically infinite circulation of materials and nutrients in cycles. What for the biosphere means the biological decomposition of the individual product components that are returned to nature - as in complete composting, for example - means complete recycling into new products for industry and the technosphere. As a result, products and production processes should not only be less harmful to people and nature, but also have a positive effect.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Absehbares PVC-Verbot heizt Suche nach Alternativen an<\/h4>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Braungart has long been concerned about harmful PVC. In a preliminary interim summary of the cooperation with the CLASSEN Group, he refers to all the facts already known about the toxicity for humans and the environment during production, use and disposal, as well as the enormous consumption of energy and resources and the almost impossible recycling of PVC. At the EU level, a ban on PVC in interior spaces has been under discussion at least since the publication of the <a href=\"https:\/\/op.europa.eu\/de\/publication-detail\/-\/publication\/e9e7684a-906b-11ec-b4e4-01aa75ed71a1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ramboll study<\/a> in 2022. Not only for this reason, the search for alternatives that are not only pollutant-free but also completely recyclable is in full swing. The flooring industry is particularly affected by this. For Europe alone, approximately 190 million square meters of vinyl flooring containing PVC were produced in 2022. That's equivalent to about 32,000 soccer fields - year after year. About half of the approximately 1.2 million tons of material comes from China. Material whose subsequent disposal poses a variety of environmental and health risks. This documents the urgency of establishing alternative materials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">For this reason, Braungart is forging ahead with its cooperation with the CLASSEN Group, whose polypropylene-based CERAMIN\u00ae material meets all the requirements for establishing a suitable alternative to harmful PVC floor and wall coverings. Not only are products made of CERAMIN\u00ae at least equal in terms of material properties such as robustness, moisture resistance, design diversity and ease of processing, but unlike PVC they are completely safe for health and the environment, completely recyclable and consist to a high degree of PP recyclates already during production. For this reason, the products also have a much smaller carbon footprint and reduce energy consumption many times over through the use of recyclates in production.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Breite Allianz soll PVC-Verwendung unterbinden und neue Absatzm\u00e4rkte er\u00f6ffnen<\/h4>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">From the point of view of the parties involved, the aim of the strategic cooperation is not only to establish healthy CERAMIN\u00ae coverings in the construction and flooring industry. To this end, the CLASSEN Group will promote networking with other market partners, also with the support of Braungart EPEA. In addition, a broad alliance is to be forged, which is to be joined by other companies that have consciously decided or are deciding against the use of PVC applications. Braungart calls for \"a rethinking of the use of PVC. The problems must be communicated and knowledge multiplied. Innovative solutions and alternatives, such as CLASSEN's products represent an important reference point in this process.\" According to his conviction, this requires \"an association of players who are willing to ban PVC from their products, services and processes.\" Companies in the construction, electronics and packaging sectors are particularly in focus. \"Since supply chains and the proliferation of PVC are global in scope, it seems beneficial to the cause to include global perspectives. With CLASSEN as the initiator of such a network, opportunities for new sales markets will open up,\" concludes Braungart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWir haben mit der Entwicklung der CERAMIN<sup>\u00ae<\/sup> Bel\u00e4ge nicht nur f\u00fcr unser Familienunternehmen eine nachhaltige Zukunftsperspektive geschaffen, sondern dank unseres Lizenzierungsgesch\u00e4fts auch eine Alternative und v\u00f6llig neue Perspektive f\u00fcr die gesamte Bodenbelagsbranche\u201d, skizziert C\u00e9line Quervel, Marketingleiterin der CLASSEN Gruppe, die k\u00fcnftigen M\u00f6glichkeiten. \u201cDie Zusammenarbeit mit Braungart EPEA, weiteren Markpartnern, Umwelt- und Verbraucherschutzorganisationen hat f\u00fcr uns daher eine sehr hohe Priorit\u00e4t.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vous pouvez t\u00e9l\u00e9charger les images ici :<\/strong> <a href=\"https:\/\/cloud.classen.de\/main.html?download&amp;weblink=8f7d85f3354f6f05bc12e7dc8924e0d0&amp;realfilename=Pressemitteilung$20-$20Allianz$20gegen$20PVC$20-$20Bildmaterial.zip\" rel=\"nofollow\">https:\/\/cloud.classen.de\/main.html?download&amp;weblink=8f7d85f3354f6f05bc12e7dc8924e0d0&amp;realfilename=Pressemitteilung$20-$20Allianz$20gegen$20PVC$20-$20Bildmaterial.zip<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About BRAUNGART EPEA - International Environmental Research Ltd:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since its foundation in 1987 in Hamburg by Prof. Dr. Michael Braungart, EPEA GmbH has developed into an international innovation partner for environmentally compatible products, processes, buildings and urban quarters. Our goal is to establish the Cradle to Cradle\u00ae design principle for the Circular Economy in all industrial sectors. In this way, we can support companies to get on the right track and be part of the change: from the molecular to the modular level, from the chemical to the city.<\/p>","protected":false},"excerpt":{"rendered":"<p>\"PVC is not a material of the future and PVC production and use should be stopped yesterday rather than today\". With this clear finding, Cradle-To-Cradle pioneer Prof. Dr. Michael Braungart introduces his interim report on the cooperation between BRAUNGART EPEA - Internationale Umweltforschung GmbH and the CLASSEN Group. Against the backdrop of the approaching PVC ban under the Green Deal and the REACH Regulation of the European Union, the focus is shifting to materials, products and processes that are suitable for the circular economy and are neither harmful to humans nor the environment.<\/p>","protected":false},"author":1,"featured_media":2722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Breite Allianz f\u00fcr PVC-Alternativen gestartet - CLASSEN Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.classengroup.com\/fr\/broad-alliance-launched-for-pvc-alternatives\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breite Allianz f\u00fcr PVC-Alternativen gestartet - CLASSEN Group\" \/>\n<meta property=\"og:description\" content=\"\u201cPVC ist kein Material der Zukunft und die PVC-Produktion und -Verwendung sollte lieber gestern als heute eingestellt werden\u201d. Mit diesem klaren Befund leitet Cradle-To-Cradle Pionier Prof. Dr. Michael Braungart seinen Zwischenbericht zur Zusammenarbeit der BRAUNGART EPEA \u2013 Internationale Umweltforschung GmbH und der CLASSEN Gruppe ein. Vor dem Hintergrund des nahenden PVC-Verbots im Rahmen des Green Deals und der REACH Verordnung der Europ\u00e4ischen Union r\u00fccken Materialien, Produkte und Prozesse in den Fokus, die f\u00fcr die Kreislaufwirtschaft geeignet und weder f\u00fcr Mensch noch Umwelt sch\u00e4dlich sind.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.classengroup.com\/fr\/broad-alliance-launched-for-pvc-alternatives\/\" \/>\n<meta property=\"og:site_name\" content=\"CLASSEN Group\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-09T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-14T13:31:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.classengroup.com\/wp-content\/uploads\/2023\/08\/230622_gruppenfoto_braungart_wendel_quervel-7401311-Kopie-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.classengroup.com\\\/breite-allianz-fuer-pvc-alternativen-gestartet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.classengroup.com\\\/breite-allianz-fuer-pvc-alternativen-gestartet\\\/\"},\"author\":{\"name\":\"marketing\",\"@id\":\"https:\\\/\\\/www.classengroup.com\\\/#\\\/schema\\\/person\\\/f67c21ec0a80f66c2e550b1cf91f94aa\"},\"headline\":\"Breite Allianz f\u00fcr PVC-Alternativen gestartet\",\"datePublished\":\"2023-08-09T07:00:00+00:00\",\"dateModified\":\"2023-08-14T13:31:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.classengroup.com\\\/breite-allianz-fuer-pvc-alternativen-gestartet\\\/\"},\"wordCount\":1031,\"publisher\":{\"@id\":\"https:\\\/\\\/www.classengroup.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.classengroup.com\\\/breite-allianz-fuer-pvc-alternativen-gestartet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.classengroup.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/230622_gruppenfoto_braungart_wendel_quervel-7401311-Kopie-scaled.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.classengroup.com\\\/breite-allianz-fuer-pvc-alternativen-gestartet\\\/\",\"url\":\"https:\\\/\\\/www.classengroup.com\\\/breite-allianz-fuer-pvc-alternativen-gestartet\\\/\",\"name\":\"Breite Allianz f\u00fcr PVC-Alternativen gestartet - 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