{"id":5654,"date":"2026-01-06T14:50:51","date_gmt":"2026-01-06T12:50:51","guid":{"rendered":"https:\/\/www.classengroup.com\/?p=5654"},"modified":"2026-01-06T14:50:53","modified_gmt":"2026-01-06T12:50:53","slug":"classen-gruppe-gruendet-classen-online-gmbh-und-buendelt-e-commerce-aktivitaeten","status":"publish","type":"post","link":"https:\/\/www.classengroup.com\/es\/classen-gruppe-gruendet-classen-online-gmbh-und-buendelt-e-commerce-aktivitaeten\/","title":{"rendered":"El grupo CLASSEN funda CLASSEN Online GmbH y agrupa sus actividades de comercio electr\u00f3nico"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><strong><strong><strong>Kaisersesch, 5 de noviembre de 2025. El grupo CLASSEN ha fundado CLASSEN Online GmbH. Con la nueva filial, la empresa agrupa sus actividades en el \u00e1mbito del comercio electr\u00f3nico y los canales de distribuci\u00f3n digitales.<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CLASSEN Online GmbH se encargar\u00e1 en el futuro de la gesti\u00f3n estrat\u00e9gica y el desarrollo del negocio online. Esto incluye, entre otras cosas, la gesti\u00f3n de los sitios web de la empresa, el apoyo a las actividades de los clientes en la distribuci\u00f3n online y la expansi\u00f3n del negocio en el mercado, por ejemplo, a trav\u00e9s de Amazon y otras plataformas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abCon CLASSEN Online GmbH creamos una unidad organizativa que a\u00fana los temas relevantes en torno a la estrategia online, la gesti\u00f3n digital de marcas y los contenidos\u00bb, afirma la direcci\u00f3n del grupo CLASSEN.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nueva p\u00e1gina web en classen.de con tienda de muestras y asesor digital de productos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Paralelamente a su fundaci\u00f3n, el grupo CLASSEN ha publicado su nueva p\u00e1gina web. En classen.de ya est\u00e1 disponible una plataforma renovada, que incluye una tienda de muestras y un asesor de productos basado en inteligencia artificial.<br>El chatbot integrado ayuda a los usuarios a elegir el revestimiento de suelo adecuado y responde a preguntas sobre revestimientos de suelo, dise\u00f1o de interiores y consejos de mantenimiento. El servicio est\u00e1 disponible las 24 horas del d\u00eda.<br>Para m\u00e1s informaci\u00f3n:&nbsp;<strong>classen.de\/produktberater<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creaci\u00f3n del departamento de comercio electr\u00f3nico<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la fase de constituci\u00f3n, tambi\u00e9n se cre\u00f3 un departamento de comercio electr\u00f3nico. Este departamento act\u00faa como centro de competencia dentro de CLASSEN Online GmbH y agrupa temas como el contenido, la presentaci\u00f3n de productos, el marketing online y las estrategias de distribuci\u00f3n digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About CLASSEN<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como fabricante alem\u00e1n l\u00edder de revestimientos de paredes y suelos, la empresa familiar es sin\u00f3nimo de liderazgo tecnol\u00f3gico y sostenibilidad. Bajo el lema \"Suelos para un ma\u00f1ana mejor\", los aproximadamente 2.000 empleados del Grupo CLASSEN est\u00e1n comprometidos con un futuro sostenible en todas las \u00e1reas de la cadena de valor. Con gran pasi\u00f3n y experiencia, consiguen resultados sobresalientes: desde la conservaci\u00f3n de los recursos y el largo ciclo de vida hasta el reciclaje completo de revestimientos de paredes y suelos de vida saludable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CLASSEN evita deliberadamente el uso de cloro, PVC y plastificantes para sus revestimientos de paredes y suelos de vida sana. Con numerosas patentes, que est\u00e1n a disposici\u00f3n de toda la industria, la empresa no s\u00f3lo subraya su propia independencia, sino tambi\u00e9n su compromiso continuo con nuestros medios de vida. Con CERAMIN\u00ae, CLASSEN ha desarrollado un material que se compone en gran parte de pl\u00e1stico reciclado y es reciclable al 100%. De este modo, CLASSEN contribuye de forma ejemplar a la econom\u00eda circular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada en 1962 por el Dr. Hans-J\u00fcrgen Hannig, la empresa familiar est\u00e1 dirigida actualmente por tres generaciones, incluido el propio fundador, en la direcci\u00f3n operativa.<\/p>","protected":false},"excerpt":{"rendered":"<p>CLASSEN Online GmbH se encargar\u00e1 en el futuro del desarrollo estrat\u00e9gico del negocio online. Esto incluye la gesti\u00f3n de los sitios web de la empresa, el apoyo a las actividades de distribuci\u00f3n digital y la expansi\u00f3n del negocio del mercado, entre otros, a trav\u00e9s de Amazon. Con CLASSEN Online GmbH, temas centrales como la estrategia online, la gesti\u00f3n digital de marcas y los contenidos se agrupan en una unidad organizativa independiente.<\/p>","protected":false},"author":11,"featured_media":5655,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-5654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>48 Stunden, drei Teams, ein Ziel: Innovation jenseits der Komfortzone<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.classengroup.com\/es\/classen-gruppe-gruendet-classen-online-gmbh-und-buendelt-e-commerce-aktivitaeten\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"48 Stunden, drei Teams, ein Ziel: Innovation jenseits der Komfortzone\" \/>\n<meta property=\"og:description\" content=\"Die CLASSEN Online GmbH \u00fcbernimmt k\u00fcnftig die strategische Weiterentwicklung des Onlinegesch\u00e4fts. 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